About Us

I’m Lucy Robertson, a highly organised, proactive, and tech-savvy Virtual Assistant with over five years of experience supporting executives, entrepreneurs, and growing businesses. My career began in the fast-paced world of finance, where I worked as a Financial Analyst, Business Partner, and FP&A Lead for companies ranging from global firms to private family offices. Alongside this, I’ve built a thriving career as a freelance virtual assistant — delivering dedicated personal and administrative support to clients across the UK and the UAE.

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Over the years, I’ve developed a rare combination of skills that blend high-level business insight with hands-on administrative expertise. I’ve managed complex calendars, coordinated international travel, organised board-level meetings, prepared financial reports, overseen payroll, and streamlined processes to save my clients time and money. My background in finance means I’m not just here to complete tasks — I can help you optimise how your operations run and give you the clarity you need to make confident decisions.

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Based in Dubai, I understand the demands of fast-moving business environments and the importance of reliability, discretion, and efficiency. I pride myself on being the calm, organised presence behind the scenes who keeps everything running seamlessly, even when things get busy. My clients trust me to handle sensitive information, represent them professionally, and proactively anticipate their needs — often before they ask.

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Whether you’re a solo entrepreneur juggling everything yourself or a small team looking for ongoing operational support, I can step in and make an immediate difference. My goal is simple: to take the day-to-day pressures off your plate so you can focus on what truly matters — growing your business, not running it.